In yesterday’s post, I wrote about how Concord California retailer Joe Field came up with the idea for Free Comic Book Day, a great promotional tool for the industry since 2002. I also wrote about the watershed event (IMHO) of Wolverine Hugh Jackman standing in front of a camera in Malibu California and talking about Free Comic Book Day (FCBD) and how great comic books are.
Yesterday’s post also included a brief discussion about the huge amount of wasted time and wasted discussion that went into the pursuit of getting a high visibility celebrity to endorse comic books. More than one organization was formed, meetings held and organizations ultimately abandoned, all in the pursuit of an endorsement from a popular movie or music star.
When Joe Field said of the Wolverine PSA that he had waited 25 years for it to happen, he also revealed another secret that I had not heard before. Joe said, “We had three of the four actors from the Fantastic Four movie a couple of years ago, they recorded a Free Comic Book Day PSA, but something happened with the studio and the deal fell apart.” Continue reading