Tag Archives: Fantastic Four movie

Jackman/Wolverine Free Comic Book Day PSA: The story behind the story

In yesterday’s post, I wrote about how Concord California retailer Joe Field came up with the idea for Free Comic Book Day, a great promotional tool for the industry since 2002. I also wrote about the watershed event (IMHO) of Wolverine Hugh Jackman standing in front of a camera in Malibu California and talking about Free Comic Book Day (FCBD) and how great comic books are. 

This SATURDAY is FREE COMIC BOOK DAY! Don't forget!

This SATURDAY is FREE COMIC BOOK DAY! Don't forget!

Yesterday’s post also included a brief discussion about the huge amount of wasted time and wasted discussion that went into the pursuit of getting a high visibility celebrity to endorse comic books. More than one organization was formed, meetings held and organizations ultimately abandoned, all in the pursuit of an endorsement from a popular movie or music star.

When Joe Field said of the Wolverine PSA that he had waited 25 years for it to happen, he also revealed another secret that I had not heard before. Joe said, “We had three of the four actors from the Fantastic Four movie a couple of years ago, they recorded a Free Comic Book Day PSA, but something happened with the studio and the deal fell apart.” Continue reading

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Filed under Behind the Scenes, Fanatical History, Point-of-view